The dark dramatic colours of this poster, follow the typical conventions of a thriller, we see it is set on a desolate island which is also another common convention of a thriller, therefore this film would attract fans of the thriller genre, in addition to this, the closeup of leonardo di caprios face, would attract fans of leonardi which would be a more female based audience, who are not the typical target audience meaning this film can attract a wider audience rather than just thriller fans. 16-25 because younger people would be attracted to the horror like aspect to the poster, also younger people are more likely to go see a scary film.
This poster has a gory aspect to it, the use of body parts hanging on string suggest violence and torture, this would attract fans of horror films, the title Saw also suggests use of weapons which would attract the male audience, the tagline suggesting it comes out in halloween suggests it is a film targeted at a younger audience around 15-25 who would be more likely tocelebrate this holiday and want to watch a film of a more scary nature.
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