Research into Artist and Institutions of this genre

Artic Monkeys: http://arcticmonkeys.com/


as you can see by their website the black and white stand out font and the video of them performing showing there carefree rebellious star image fits in with the indie rock star image of artists of this genre. On their website there are links to follow them on social networking sites such as twitter to help promote the bands popularity by using relatable advertising showing they are clearly aiming to attract younger generations to there music

As you can see from this image, the band members style impicates a rebellious yet fashionable quirky star image this will attract there female audience and make them look young and in the know meaning they fit in with there younger audience.

There sound is indie rock, and is very carefree young and fast paced, again this is a typical sound for the genre of indie rock and will help attract there target audience and fit with there star image of being young rebellious rock stars, The Artic monkeys are very much an organic band and you can see by looking at there record companies website that the record company signs artists of a similar style, they are not a typical mainstream band or artist and have there own sound and style

http://www.dominorecordco.com/




http://www.youtube.com/watch?v=VQH8ZTgna3Q

By watching they're youtube video R U mine we can see theyre indie rock edge that fits with my concept idea, the video features a recording studio with thyem in their everyday lives making them relatable and giving the viewers a look into the day of the life of an Artic Monkey, and the black and white edgey effects on the video make it seem indie and original.



Ed Sheeran


http://edsheeran.com/

Ed sheerans website features a more artsy indie image to it, it has vibrant orange mixed with black and white font which resembles the font of a vintage typewriter, on his website you can see similar to the artic monkeys, it has promotional videos and tickets to his concert, promoting himself fully however it isnt to busy and is quite plain keeping with his normal star image



His image keeps him relatable and normal, he isnt made to look like he is anything different from a talented teenager, which is how he attracts hyis fanbase, this is why the basic not so fancy music video concept of him works for his star image, with this he gives hope to normal teenagers and makes him more accessable to the teenage audience. It also keeps him organic which like the artic monkeys fans like, as he isnt made to be something he isn't

http://atlanticrecords.com/artists/

Ed sheeran however unlike other organic bands/artists is with Atlantic Records a mainstream american company with famous artists, this is unsual however it widens his fanbase and makes him stand out from the other artists within the company.