Wednesday, 5 September 2012

Music Video Treatments/Initial Ideas

Artist: Ed Sheeran Song: A Team Star Image: -Grunge -Original -Acoustic -Relatable -Good Looking -Ginger -Caring -Normal -Non Materialistic Concept: Due to his relatable non materialistic star image, The video would be very basic and low key with little special effects or extras, The song is about a troubled girl therefore I would set the video in a woodland, with shots of Ed Sheeran in the woods playing his guitar to show his relatable, indie side. The narrative would be that he sees a girl in the woods, he sees she is frightened and she runs away from him, he follows her, and searches for her in the woods, we would have cross cuts of the star and the girl to show their different emotions as they run from each other, in the end the star would find the girl and help her to safety. This would attract a female audience due to his caring side, and show his acoustic indie feel, the mise en scene of the woodland fits in with this genre of music and Ed sheerans typical star image.


Artist: The Artic Monkeys Song: Flourescent Adolescent Star Image: -Indie -Young -Original -Rock stars -Good looking -Rebellion Concept: The music video would have a typical setting of a house party, there would be cross cuts of the band singing and performing and back to the narrative, there would be shots of teenagers partying having a good time, drinking, shots of couples being sexually promiscuous to fit in with the rock star image of the artic monkeys, there would be shots of dancing teenagers, having a good time to give the music video a good feel to it, and there would be a pool outside with lots of people in it, to give the image of fun and rebellious teens having a good night out listening to the band perform, the video would end with the band members jumping in the pool with there guitars to show there carefree attitude.

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